Every creative piece differs and is yearning for its own visual representation; a visual voice that communicates its unique identity. It's not looking for a factory template or an automated process.
I believe a strong, personal, unique concept forms the heart of any project, whether it be a motion graphics animation, a video or an interactive interface; whether it be for an explainer video, an advert, a music video or even for a still image.
The concept is where all the details for a piece derive from; details that embody the look-and-feel, the sound and the way movement is expressed. These details are what give the piece character; life; feeling; they make it memorable; leave an impact on people; give it… colour.
I discover, identify and create this colour for your project.
Arnold Ruben du Toit
The Colour's in the Detail